About Us

Organization and History

Mill Pond Publishing Inc., incorporated in 1979, is family owned and operated by Graham Longwell (President of Mill Pond Publishing and Editor of Fitness Business Canada magazine), Stephen Longwell (General Manager) and Lori Longwell (VP Sales).

The initial years were as a marketing support and graphics design group. MPP began publishing newsletters for a number of fitness clubs. Its first national publication was a contract magazine titled Canadian Fitness (first issue May, 1996).

In January 2000 the first issue of Fitness Business Canada (FBC) was released and has earned outstanding reviews and respect from facility operators. The current circulation is 8,000+ health/fitness facilities and independent professionals across Canada.

Fitness Business Canada

Inform | Inspire | Engage

Fitness Business Canada is directed to owners, directors, managers, leaders and staff of health and fitness facilities. This includes commercial clubs, Parks & Rec/Community Centres, YMCA/YWCA/JCCs, Hospitality, Corporate, Condo/Apartment, Rehab/Hospital/Research, University/College, Boards of Education, Government, Military/Police/RCMP/Fire/Correctional Services, Consultants and Sports Organizations.

Fitness Business Canada provides industry knowledge, management expertise, marketing and sales advice, program design, product news, idea sharing and interaction between fitness providers who have common problems and opportunities. FBC provides supplier profiles, maintenance tips, retention and promotion ideas, developments in the Canadian health and fitness industry, and commentary and analysis that is professionally interesting and valuable to facility operators.

Fitness Trainer Canada (FTC) is a major section within FBC, and is dedicated to the health/fitness practitioners: floor staff, personal trainers, instructors, rehab and wellness specialists.) FTC connects individual health and fitness practitioners across Canada: personal trainers, personal training success stories, career advice and practical analysis of health/fitness issues, facility instructors and staff, sport specific trainers, sport medicine and rehab specialists, physiotherapists, fitness teachers and wellness specialists.

Health and fitness professionals read Fitness Trainer to see themselves and their colleagues in action, to learn new skills, study developments in the Canadian health and fitness industry and find the products and services they need to grow their business and their career.

Fitness Business Canada is published six times a year: January/February, March/April, May/June, July/August, September/October and November/December.

FBC Online: We are pleased to offer FBC in two formats: A traditional hard-copy version and our new e-magazine. The e-magazine offers all the benefits of the traditional magazine plus more! Read the full magazine online – anywhere you have an internet connection. Or, download it and read it later. Your Choice

 Strategic Partnerships:

IHRSA LogoIn July of 2010 IHRSA (International Health, Racquet & Sportsclub Association)  and Fitness Business Canada (FBC) announced a new, strategic partnership that will deliver new services to fitness providers across Canada. The partnership is based on the role of FBC in facilitating new IHRSA services to Canadian club operators. FBC’s first task was to develop a package of registration fees and related benefits for those wishing to attend the annual IHRSA convention.

Soon to follow is an agreement with the IHRSA research division which will allow Canadian club operators to participate in the new business data surveys being launched in the United States. Canada will have its own separate database of club statistics and trend analysis that will be of great assistance to short and long term management planning. A regular IHRSA track of selected highlights from IHRSA general reports and related research as well as conference presentations will now be published in all issues of FBC.

Fitness Industry CanadaFitness Business Canada is a founding sponsor of Fitness Industry Council of Canada (FIC), a not for profit trade organization formed to represent the Canadian Fitness Industry in pursuit of a more physically active and healthy country.

FIC fairly represents the voice of the Canadian Fitness Industry while partnering with government, media and other organizational bodies in pursuit of a more active and healthy Canada.